Experience has taught us to avoid overusing keywords. One SEO client recently saw a massive drop in keyword rankings because of keyword stuffing & repetition in headlines.
Websites today are often complex online web applications that require a programming and development mindset. Selling products? Site visitors expect to buy directly from the site. Hosting an event? Site visitors want to register and pay online. If there are tickets involved, they want to download that ticket right now. Making all these examples work requires a lot of server-side code, and it's more like software development than designing web pages. You don't want a web development firm that only understands the web fundamentals.
Phoenix Web Development by BANG! - Past Website Development ExamplesNote: These are web development projects that showcase web programming skills and aren't intended to be pretty. If you'd like to view examples of our stunning website design work, view our portfolio here.
Now when a prospect hits the site and enters their message and phone number, our client immediately gets a text message so he can respond right away and assist the customer with their car buying or leasing experience. We've also integrated various chat systems with websites as well.
What wasn't so pretty was taking orders on the website and entering reservation data a 2nd time by hand. To make their lives easier we integrated the website with a 3rd party system running on the Amazon cloud. We now grab tour details from the 3rd party and then display them on the site. When a tour is full, it automatically stops selling tickets.
The single-page custom website is displayed on a large screen TV on the shop's wall for the entire staff to see. It's helped keep production up and the shop moving.
We automated a 2 hour a week manual job with some tricky web programming. What would you do with an extra 2 hours a week?
BANG! Web Site Design in Phoenix, AZ provides Web development services to companies large and small in Phoenix, Arizona, and across the country.
Is Web Development and Web Design the Same Thing?
Web Designers - Right brain creative types that accel at artistic tasks such as layout, color, and typography choices. Responsible for making sure the site looks good. The right person to ask if your shirt, tie, and pants go together.
Essentially, web designers are digital designers that work on the front end of web pages, the client-side of the website and work to provide a great users experience for a site visitor. Front-end developers may also provide some client-side work, such as adding drop-down menus on websites.
If you are building a site that's simply an image piece showing how cool the company is, you may only need a Web designer.
Web Developers - Left brain analytical types that handle code writing, database queries, performance optimization, and web applications' functional portion. Also called backend developers, they typically work on the server-side of a project. Tackling tasks like data management and validation, and are likely fluent in multiple web technologies. At a small web development company, they may also be responsible for writing the project description and the scope of work covering program features.
A web developer job can be very similar to software development, except the "software platform" is the Internet. For example, a web developer may be requested to build an online course in experiential learning that would involve user logins, modules that would provide multiple courses of web content, tests that would determine whether or not the user learned the course content as expected. They would also implement the website's flow and usability and thoroughly test website functions before and after the site goes live.
Does Your Project Need a Website Designer or Website Developer? Or Both?As an example of choosing one over the other, a prospective client had a great idea for a community directory of like-minded individuals. Sadly he hired a Web designer who helped him buy a pretty WordPress template that was entirely inappropriate for his community. He wasted countless hours over the next several weeks deleting pages and removing features from the template he just bought, trying to rework the site to how it should have been from the beginning. We quickly realized the web designer had led the client in the wrong direction at our free introductory consult. The site needed visitors to perform a search on three entirely different criteria, yet the web designer gave him only one empty text field to search by. I suggested giving users the choice of Category, Location, and Type, via a drop-down menu. Then site visitors can pick from the search results, not make wild guesses only to get to a page with "No Results Found."
Why were we able to clearly see solutions to both design and development challenges, instinctively knowing which approach would work best for his community members? Perhaps because when I take left brain vs. right brain tests, I wind up right down the middle. I can see both designer "artistic" and developer "functional challenges" when discussing a project. After 25+ years of designing and developing websites and experience in the tech industry, we can quickly foresee obstacles in the project, often before we even start on the project, regardless of whether it's a creative or data management challenge.