Local SEO Services
Does your business have a local physical location in Phoenix, Scottsdale, or another Valley city? Is it a brick-and-mortar business that relies on local walk-in traffic? Do you want to be found for keyword phrases like "Local SEO Services Near Me," and you don't care if someone in the next state over is searching for you? Then you want a Phoenix SEO Company to optimize your website and online presence for local search results.
What is the difference between local SEO and plain old vanilla SEO? The most significant difference is where on the search results page we target to get you visible. For local SEO, we would prioritize and make the goal to put you on the Google Map that comes up when you search instead of, or in addition to, the natural or organic results that show below the map or when no map is displayed. A generic search for restaurant shows the difference in the search results.
Restaurant Local or Map Based Results
Restaurant Organic or Natural Search Results
Notice the local or map based search result looks for "restaurants near me" by default, I don't need to add near me for Google to assume I'm interested in something close by. Since I was in our Tucson Website Design
office when I did these screen captures it's showing restaurants in the Tucson area.
In contrast the results in the natural or organic results have an entirely different feel including "aggregator sites" that list multiple restaurants, tripadvisor.com for instance, and the Wikipedia listing for Restaurant. Note that it's not until the 8th search result that an actual local restaurant shows in the search results.
Google's algorithm heavily favors your current geographic location on many searches. Google assumes, right or wrong, that people searching want to do business with the closest company providing that product or service. I'm not saying they are right. I don't know about you, but we would certainly travel a few more miles for the BEST local SEO company, but hey, Google didn't ask us. Depending on where you are in the Valley, you might find BANG! in that list, or if you are miles South of our location, you may find someone else showing up in the search.
What are the Best Practices for Local SEO in the Phoenix Market?
Our approach to Local SEO involves creating relevant content, not just about your business but where your business is located. The links we acquire for our local SEO clients also is different from our organic SEO clients. For local SEO, we include local links, links from other area businesses, organizations, schools, etc. which influence how Google ranks your site.
Local SEO: Shout Your Address and Don't Forget Your Phone Number!
One of the easiest SEO techniques to locally optimize your site is to make sure you include your complete address on every page. It seems obvious, but so many people blow it here. A local phone number can help too. Let's be honest, when did you last pay for a phone call? 800#'s aren't necessary anymore for most people. Use a local phone number, put it at the top of every page of your website, and make sure it's linked with a tel attribute so mobile site visitors tapping on it are immediately connected to you. i.e. 602-427-5626
Providing relevant content on your location page about not just the city but the neighborhood you are in is another great tip. We may include reference areas like Arcadia or Biltmore to make it apparent to Google what area the business serves. Providing information such as driving directions, mentioning the 101, 202 or 303 would make sense, such as when traveling Northbound on the 17, take the Union Hills exit and turn right. Giving directions to your place of business with landmarks is a perfect way to do it. As an example, "We are located in the Core Building on the 4th Floor, Suite 420. Entering the South parking lot off of 25th Ave, the elevators are to the left after you enter the building".
GMB / Google My Business Optimization
Optimizing a website for local searches includes optimizing your GMB (Google My Business) profile. A GMB profile is the "card" on the right-hand side of the search results when you search for a company name, as shown below.
Ensuring you have completely entered all appropriate information on a GMB profile is critical to local SEO success. As an example, we redesigned a website for a Scottsdale Adventure Tour Company. The new site went live, we started our SEO and monitoring our keyword phrases, but for some reason, they weren't showing up in the local map pack. Investigating why the first place we went to was their GMB listing to see what categories they had chosen for the company. Sure enough, they weren't the right ones. We deleted the wrong one, added a couple of correct ones, filled out the services pages with more information, and waited. A week later, their listing was visible in the local map results for all three of their primary keyword phrases. We can't emphasize enough. Your GMB profile will make all the difference in the world to your Local SEO Results!
Ensuring you have completely entered all appropriate information on a GMB profile is critical to local SEO success.
As an example, we redesigned a website for a Scottsdale Adventure Tour Company
. The new site went live, we started our SEO and monitoring our keyword phrases, but for some reason, they weren't showing up in the local map pack. Investigating why, the first place we went to was their GMB listing to see what categories they had chosen for the company. Sure enough, they weren't the right ones. We deleted the wrong one, added a couple of correct ones, filled out the services pages with more information, and waited. A week later, their listing was visible in the local map results for all three of their primary keyword phrases. We can't emphasize enough. Your GMB profile will make all the difference in the world to your Local SEO Results!
Shown below are the results when you click on Map or the expand to full screen icon in the GMB Listing Panel. Important information is shown along with a large map. Note the video thumbnail shown in the top left. Uploading videos and lots of photos also improves your local SEO results.
Schedule a Free Consultation Today
Customer Reviews and Local SEO
Are you highly reviewed? Last on our quick tips for ranking for local search queries is to make sure you are getting reviews from your customers. Note the prominence of the Reviews shown in the GMB / Google My Business profile above. Studies have shown that reviews are a factor in who ranks in local search. It's not the most significant factor, but it does influence the results. So if you haven't been inviting your customers to leave reviews, start today. Are you scared of getting less than a 5 Star Review? Don't be. Studies have shown that a ranking in the 4's is more believable to consumers than all 5's. Be sure to include social media links on your site so your customers can leave reviews on social media too. Curious what our reviews read like? View them here
FAQ's about Local SEO
What is Local SEO?
Local SEO or Local Search Engine Optimization is an SEO strategy helping local brick and mortar businesses increase their visibility in the search engines and gain more customers. Local SEO is appropriate for companies with walk-in traffic like restaurants and coffee shops that don't sell outside of their local market as an e-commerce website would.
While local SEO uses many of the same techniques as traditional SEO, the target audience is those within your neighborhood or, at the most, city or neighboring cities. As such, your address is probably the single most important element in both the local listings and maps listings.
Why is it important to be in the local maps listings?
Location, location, location. It’s not just about real estate anymore. Customers looking to buy right now want to know where they can get your product. So they want to see where you are in comparison to their current location. Google or Apple maps is how they are going to do that. It’s also important to note that those maps in search are at the very top of the page, and that’s what searchers see first. Most aren’t going to keep scrolling if they find what they are looking for at the top of the search results. Studies have shown
, these local searches often result in a sale, many times the same day.
Can't I just use Google ads? Is SEO really worth it?
Unlike buying ads, traffic from local, map-based search results is not paid for by the click. Your business visibility in the local map pack results from hiring a Phoenix local SEO company to optimize both your Google My Business listing and perform Local Maps Optimization. SEO tasks performed on your website also influence these results.
There are three problems are relying on Google Ads for your website traffic and for that matter store traffic...
- It can be costly, especially if you have competitors with deep pockets. A competitor can outbid you, and their ads can show above yours. Since the higher up in the search results the listings are, the more clicks they get, if they can afford it, competitors can position themselves above you even if they do so just long enough for you to give up.
- Secondly, the minute you stop paying, your online visibility is gone. With SEO, the work we do today will work to your benefit for months or years. While you should continue a monthly SEO campaign as long as you can, if forced to pause an SEO campaign, it’s not like flipping a switch and being invisible overnight like pausing an ad campaign.
- Last, 80% of people ignore ads. That means 4 out of 5 potential customers won’t click on your ad and will never get to your site. They skip down to the map-based or organic listings and decide on whom to click on there. Can you afford to turn away 80% of your potential customers? So yes, SEO is worth it and will be for years to come. Even Google has said SEO isn’t going to go away.
Does My Website Design Affect My SEO?
Absolutely. A poorly designed website that loads slowly, doesn't have your "money keywords" in the right spot on the right web pages will hurt your website ranking in the search results. We've got a whole page on our website about Website Design and SEO
that you may want to read next.
As a small business owner, if your business goals include improving your digital footprint, increasing your site's traffic to help your business grow, you need a digital marketing plan. That plan should start with having a great website and budget for a monthly SEO campaign to get it ranked well.
Hiring an Internet marketing partner to help you get your website ranking on the first page will deliver a positive ROI (Return On Investment).
What types of Phoenix businesses can benefit from local SEO?
If you depend on walk-in traffic, your small business needs a local SEO company in Phoenix to "put you on the map" where customers can find you. We've put our SEO tactics to work for companies from Scottsdale business attorneys to tour guides, contractors to virtual offices. Chances are we can help you too.
How does Local SEO in Phoenix help my business?
Most local businesses have plenty of potential customers and they live just down the street! Yet if they don't know you exist, they are giving their business to someone else. Purchasing local SEO services from a Phoenix SEO agency can get you found, the customers walking in your door, and the... well, I was about to say cash register ringing, but today maybe the phrase should be the credit card reader running.
What makes us different from other local Phoenix SEO companies?
There are a lot of Phoenix SEO service companies you can choose from, especially in the metro Phoenix SEO market. BANG! should be at the top of your list for these reasons...
- Decades of experience. We've been providing website design, development, and SEO services since before Google existed. We have worked with hundreds of client's across most industries. We promise we can help.
- Secondly, our website design and development background, while providing the actual website hosting, gives us additional tools for providing speedy sites that score well on Google's new Core Vitals algorithm. Our control of the physical servers gives us one more advantage over the other guys in making the site fast.
- Last, we have a dedicated team with SEO experts working for you. Chief Pixel Pusher Brian Rideout's drive is to help small businesses succeed online.
Since you've been so patient and read nearly all of our great content on Phoenix Local SEO tactics, let me give you a great tip. Use Schema.org markup for your local business. It helps search engines, especially Google, know your location, and it uses a standard format to communicate it. You can find more information about it at Schema.org
If you need help with getting new customers, call the local SEO specialists at BANG! at 602-427-5626 or schedule your free consult online.