Tips, tricks and observations about the digital marketing industry. From modern website design trends, development secrets, to the latest search engine algorithms, BANG! covers it here.

Website Redesign - Reason 1 Mobile Friendly

Because more people are viewing your website on their phone than their computer. For many business owners this is old news. You’ve used a smartphone for years and know how productive it makes you and how easy it is to research any topic. Because Google now uses how your website performs on a mobile device to decide how to rank your site in the search engines a mobile friendly site is now a requirement for great rankings.

Web Design Without Surprises

I've got a "Don't surprise the client" rule when we design websites. While it's ok to surprise them with a great design (even encouraged) it's not ok to surprise them with bigger bills, unexpected bills, dropping features or pages, etc..

Ready, Fire, Aim - Doesn't Work in Web Development!

We've all heard the phrase Ready, Aim, Fire! From old war movies to business coaches, we've been told the right approach. Get Ready by preparing for the task, Aim to make sure we hit our target, and then... Fire or execute. Unfortunately I see an awful lot of business owners getting the sequence wrong with their website.

Ghost Story: Hackers Steal Credit Card Data

Most Halloween Ghost Stories are fictitious. This one is not. It's a scary reminder that you don't have to be Home Depot or Target to fall victim to hackers. Streets of New York, headquartered in Phoenix came to us in June to have us redesign their website. Unfortunately before their new site went live they became a victim of Team-Ghost's (told you it was a ghost story!) hackers who stole credit card data from their old website's database.

Beware of the .zip attachment!

Zip files are great when used for their intended purposes. Hackers though use that .zip file to sneak their viruses past anti-virus software. Here's what you need to know to keep you and your computer safe.

Website Launches - Avoiding Failure

We recently lost a web design client. Yes it happens, even to us. Even though on average our clients stay with us for 7 years, once in a while they do choose to go elsewhere. In this case I didn’t feel too bad. Our contact’s boss gave the redesign to his daughter in-law.

Why Do You Want A Website?

Why Do You Want A Website? I often get strange looks from prospective client's or long pauses of silence when I ask this question on a phone call. The truth is I really want to know. The answer to that question helps me to understand your expectations and learn what your ultimate goal for the site is.

5 Reasons Your Small Business Website Sucks and How to Fix It

As a small business owner, your website should be extremely important to you from the perspective of how it brings business to your company. Your website is the key to getting found on Web searches, and if you fail at your website you also miss all the opportunities for free marketing that you get simply from ranking on the first page of Google's search results. Building a website may seem like it is easy, but there are a lot of fine little details that are critical to its success. Think of your website visitors as someone walking into your store for the first time. If they walk in and see everything is a mess or it is otherwise visually unappealing, they will walk out as quickly as they came in.