Tips, tricks and observations about the digital marketing industry. From modern website design trends, development secrets, to the latest search engine algorithms, BANG! covers it here.

Affordable SEO for Lawyers

The higher your law firm website ranks on the Google search results, the more potential clients you will attract.

The process of ranking well on Google is called search engine optimization (SEO). Your law firm needs to implement a comprehensive SEO campaign for its website.

SEO For Lead Generation

Search engine optimization (SEO) and lead generation go hand-in-hand with creating an effective internet marketing plan to grow your business.

Effective SEO will help bring prospects searching for your product or service to your company's website.

Web Design Using WebP Images

Faster, faster! Everyone is in a hurry today and Google knows it. Their algorithm rewards faster loading pages.
That's why we've started using .WebP images in our website design projects. WebP images dramatically cut down on file sizes which means web pages load faster.

WordPress (Lack of) Security

Many think the WordPress platform for website design is the greatest thing since sliced bread.

A look at their long history of security issues reveals a different story.

A story web designers and business owners should pay attention to.

Website Redesign - Reason 1 Mobile Friendly

Because more people are viewing your website on their phone than their computer. For many business owners this is old news. You’ve used a smartphone for years and know how productive it makes you and how easy it is to research any topic. Because Google now uses how your website performs on a mobile device to decide how to rank your site in the search engines a mobile friendly site is now a requirement for great rankings.

Web Design Without Surprises

I've got a "Don't surprise the client" rule when we design websites. While it's ok to surprise them with a great design (even encouraged) it's not ok to surprise them with bigger bills, unexpected bills, dropping features or pages, etc..

Ready, Fire, Aim - Doesn't Work in Web Development!

We've all heard the phrase Ready, Aim, Fire! From old war movies to business coaches, we've been told the right approach. Get Ready by preparing for the task, Aim to make sure we hit our target, and then... Fire or execute. Unfortunately I see an awful lot of business owners getting the sequence wrong with their website.

Ghost Story: Hackers Steal Credit Card Data

Most Halloween Ghost Stories are fictitious. This one is not. It's a scary reminder that you don't have to be Home Depot or Target to fall victim to hackers. Streets of New York, headquartered in Phoenix came to us in June to have us redesign their website. Unfortunately before their new site went live they became a victim of Team-Ghost's (told you it was a ghost story!) hackers who stole credit card data from their old website's database.

Beware of the .zip attachment!

Zip files are great when used for their intended purposes. Hackers though use that .zip file to sneak their viruses past anti-virus software. Here's what you need to know to keep you and your computer safe.

Website Launches - Avoiding Failure

We recently lost a web design client. Yes it happens, even to us. Even though on average our clients stay with us for 7 years, once in a while they do choose to go elsewhere. In this case I didn’t feel too bad. Our contact’s boss gave the redesign to his daughter in-law.

Why Do You Want A Website?

Why Do You Want A Website? I often get strange looks from prospective client's or long pauses of silence when I ask this question on a phone call. The truth is I really want to know. The answer to that question helps me to understand your expectations and learn what your ultimate goal for the site is.

5 Reasons Your Small Business Website Sucks and How to Fix It

As a small business owner, your website should be extremely important to you from the perspective of how it brings business to your company. Your website is the key to getting found on Web searches, and if you fail at your website you also miss all the opportunities for free marketing that you get simply from ranking on the first page of Google's search results. Building a website may seem like it is easy, but there are a lot of fine little details that are critical to its success. Think of your website visitors as someone walking into your store for the first time. If they walk in and see everything is a mess or it is otherwise visually unappealing, they will walk out as quickly as they came in.

Hot Temps Can Lead to Cool Website Results

Wow is it hot outside! With such record-breaking temperatures, it is hard to imagine doing anything but sitting inside with the air conditioner cranked up. Why not take advantage of the current heat wave, and make some needed updates to your website before you hit the pool?

Website Analytics - Knowledge is Power

By carefully reviewing your website analytics report, you can learn what parts of your site are of most interest to your site visitors, what path they take through the pages, and which pages have little traffic and could be replaced with content of interest to your site visitors. Bounce rate as well as time on site, and time on specific pages also yields valuable information.

Give Your Website the Gas!

A shiny new website is great, adding a tank full of SEO is what's going to make it Go! The Internet is made up of millions of websites that are all competing for the attention of your readers. The difference between a website that draws visitors in and the one that sits by idly, waiting to be discovered, is the amount of emphasis that search engines like Google, Yahoo!, Bing and others place on it. This is why SEO is so important to your online brand.

Seeing Fireworks When You Look At Your Website?

Do you see fireworks every time you look at your website, or where it currently ranks in the search engine results? Definitely not the fireworks we all enjoy this time of year. Read how BANG! uses a proven strategy for website redesigns that starts with a solid SEO foundation. This foundation ensures that every website we develop will stand out from the crowd and get ranked by the search engines.

Drivers... Start Your Website!

Are you a NASCAR fan or is the Indy 500 more your style? Regardless, and whether you realize it or not, you've entered your website into the great Google race. You are competing with every other website out there that wants to rank #1 for the same keyword phrases you do.