Why Hire A Website Designer? 6 Reasons

by Brian Rideout • November 04, 2023

A website is a pivotal tool for businesses in today's digital age. Research indicates that a significant number of small businesses in the U.S. lack an online presence. The importance of having a website cannot be overstated, as it brings in new leads, enhances brand visibility, fosters trust, and augments the bottom line.

For businesses contemplating launching or revamping their company site, the dilemma often revolves around whether to hire a professional website designer or opt for a DIY approach. While templates and CMS platforms offer a semblance of a reasonable-looking site, they come with inherent limitations, especially for businesses. Why hire a website designer? Here are 6 compelling reasons to consider hiring a professional for your online business design needs:

6 Reasons To Hire A Website Designer

1 - Saves You Valuable Time

Clock - Concept of Saving TimeA professional designer's services can help save you a considerable amount of time. Without the requisite skills, building a website can be time-consuming and fraught with challenges. At BANG! Web Site Design our services involve creating a website or updating an existing one that provides visitors with a smooth user experience and allows you to do what you do best: run your business.

In today's fast-paced digital landscape, small business owners often find themselves juggling multiple tasks simultaneously. One of the most time-consuming challenges they face is optimizing their presence online for search engines, especially Google pages. A well-designed website not only attracts potential consumers but also ensures that they have a seamless user experience. This is where the expertise of a professional designer becomes invaluable.

For a business aiming to cater to its target audience effectively, having a user-friendly website is paramount. It's not just about creating pages; it's about designing them in a way that they rank well on search engines and provide guests with the information they seek effortlessly. A professional understands the intricacies of integrating essential keywords, optimizing for Google, and enhancing the overall visitor experience. By entrusting this task to an expert, businesses can focus on their core operations, knowing that their virtual presence is in capable hands.

2 - Superior Quality Site

Expert designers adhere to a rigorous process, ensuring that every website they create is of the highest quality. This process encompasses business research, search engine optimization (SEO) implementation, design refinement, and thorough testing.

In the realm of digital marketing, the quality of a website plays a pivotal role in determining its success. Small businesses, in their quest to establish a strong presence online, often realize that merely having a website isn't enough. It needs to be optimized for Google and equipped with the latest tools that enhance visitor engagement. A web designer, with their expertise and understanding of the digital landscape, helps ensure that every element of the site aligns with the brand's vision and the expectations of its audience.

A responsive design, for instance, is no longer just a desirable feature; it's a necessity. With the increasing number of users accessing websites from various devices, designers prioritize creating an online presence that adapts seamlessly to different screen sizes. This approach is not just the best way but the only way to ensure a consistent visitor experience across platforms. Moreover, integrating digital marketing strategies with a user-friendly interface is a great way to help drive traffic and conversions. By investing in a superior quality site crafted by expert web designers, smaller companies position themselves at the forefront of their industry, ready to engage and captivate their target demographic.

3 - A Custom Web Design Tailored To Your Brand

A professionally built site ensures that your business stands out in the crowded digital landscape.

Custom Website Design PaletteA brand's identity is often intertwined with its online presence. Utilizing the right tools and strategies is essential to ensure that this identity resonates with the intended demographic. A skilled designer understands the nuances of integrating a brand's ethos into its digital footprint. With the proliferation of social media platforms, it's crucial for businesses to have a cohesive and consistent brand representation across all channels. BANG! is a leading website design company with services that specializes in crafting designs that not only reflect a brand's core values but also enhance its visibility and engagement online. While we don't offer social media packages for platforms like Facebook, Twitter, and Instagram, we make sure that anything you share on social media will be recognizable by brand identity to your followers.

Moreover, in the competitive online landscape, having a responsive design is paramount. It ensures that online guests have a seamless experience, whether they access your own site from a desktop, tablet, or smartphone. Factors like page speed and search engine rankings play a significant role in user retention and conversion rates. At BANG! we prioritize these elements, ensuring that your website not only looks aesthetically pleasing but also performs optimally. By entrusting your brand identity to experts, you're taking a proactive step toward establishing a dominant and memorable presence in your industry.

4 - Increased Visitor Trust

A professionally designed website significantly helps boost visitor trust. Stanford research suggests that 75% of consumers judge a business's credibility based on its website design.

In the interconnected world of the internet, trust is a currency that businesses cannot afford to overlook. While social media platforms play a pivotal role in building brand awareness and engagement, the trust factor often hinges on the quality and authenticity of a company's website. A professional web design, crafted meticulously to reflect a brand's ethos and values, can significantly help bolster this trust. When someone lands on a professionally built site, they instantly recognize the effort and expertise that has gone into its creation. BANG!, with our team of adept website developers, ensures that every element of a company site, from its aesthetics to its functionality, resonates with the brand's vision and the visitors' specific needs.

The speed of the page loading, for instance, is more than just a technical metric; it's a reflection of a brand's commitment to offering its guests a seamless experience. A professional website designer understands that in the digital age, time is of the essence. Visitors are unlikely to wait around for a slow-loading site, no matter how compelling the content might be. BANG! prioritizes optimizing page speeds, ensuring that guests don't spend much time waiting and more time engaging with the content. By choosing a dedicated website developer like BANG! to craft your business's site, you're not just investing in aesthetics but also in building a foundation of trust with your audience.

5 - Guaranteed Site Functionality

Website Design GuaranteeUsing professional website design services ensures that your site functions seamlessly. DIY designs often encounter functionality issues, which can deter potential customers and limit future growth.

In the vast digital landscape, where countless websites vie for user attention, functionality becomes the linchpin of a successful presence online. Web designers, with their intricate knowledge of the latest trends and technologies, are adept at ensuring that a website not only looks appealing but also operates without a hitch. A website design company like BANG! goes beyond the aesthetics, delving deep into the specific needs of a business to ensure that every feature and function aligns with its objectives. Whether it's a simple site aiming to inform guests or a more complex platform with multiple functionalities, the importance of seamless operation cannot be overstated.

The best website design is one that intuitively guides the user, offering them the information and tools they seek without any hiccups. It's not just about having a visually pleasing interface or using the latest design trends; it's about ensuring that all functionalities of the site work harmoniously, enhancing the experience of the user. BANG!, with its team of seasoned Phoenix web designers, understands this intricate balance. They prioritize creating designs that are both visually captivating and functionally robust, ensuring that guests have a seamless and enriching experience every time they navigate through the site.

6 - Scalability

As your business grows, so will the demands on your website. A professionally designed site is easier to scale compared to a DIY one. The help of a web design company can go along way as your business grows.

Benefits of Hiring a Web Design Company

A company's online presence is often its first impression and a professionally designed website is paramount to ensuring that this impression is a lasting and positive one. Hiring a web design company offers businesses the expertise and creativity needed to stand out in a saturated online market. These companies bring a wealth of experience in understanding the latest trends, technologies, and design principles that resonate with modern audiences. They ensure that a website is not only visually appealing but also user-friendly, optimized for search engines, and responsive across various devices.

Professional web designers provide a holistic approach to online branding. Beyond the aesthetics, they consider the user journey, ensuring that navigation is intuitive and content is strategically placed to drive conversions. They also offer technical proficiency, ensuring that websites load quickly, function seamlessly, and are secure from potential threats. By entrusting your website to professionals, businesses can focus on their core operations, confident in the knowledge that their online presence is in expert hands, primed to attract, engage, and retain customers.

Simply put: Hiring a digital design company offers the significant benefit of professional expertise in creating an online platform that not only aligns with your brand's vision but also excels in functionality and user engagement. This benefit extends beyond mere aesthetics, as a dedicated team works to ensure that your site is optimized for performance, accessibility, and conversion—factors that are crucial for success in the digital landscape.

Phoenix Web Designer Consulting With ClientChoosing The Right Web Designers

The digital footprint of a business is often its first impression. So it's crucial to have a memorable digital design. When hiring and selecting a web designer, consider their communication skills, portfolio, understanding of local audiences, and willingness to go the extra mile with great customer support. Local Phoenix designers, like BANG!, bring an understanding of the local market, ensuring that your website resonates with the target audience.

The Importance Of Professional Web Design

A professionally designed online platform is not just about aesthetics; it's a comprehensive package that ensures functionality, compliance, and optimization. Such platforms not only foster trust among consumers but are also scalable, adapting to the evolving needs of a business.


Frequently Asked Questions About Web Design

We're often asked questions about professional web design. Here are a few of the most frequently asked.

Web Designers vs. Web Developers

While both roles are intertwined, a web developer delves into the technical aspects of a website, such as site architecture, quality of code on the site, the structure of your site, site speed, the site’s load time and server support. A faster website is a better website, even Google will confirm this.

In contrast, a web designer emphasizes creating a site’s unique look, preferably a clean professional look, and a consistent look across all the site pages, design elements, and creating a compelling visual experience.

Why Hire a Web Designer?

Unless you're proficient in coding and website layout design, it's advisable to hire a professional web design company. A lot of things can go wrong during the process, especially if your goal is to improve the look of your current website and not have a cookie-cutter site. A redesign adds additional steps to the process that many people overlook if they try to do the design in-house.

The right web designer, from the first design meeting to the site going live, will discuss your business model, the purpose of your site, and the type of business you are engaged in. They should be interested in more than just the design of your site including the goals of your website. The web designer should take control of the process from keyword research, site structure, design concepts, user flow, and customer experience as well as the website content. These are all important elements in a good website design.

Modern consumers are discerning and tend to steer clear of poorly designed websites. The credibility of your business, at least on the internet, requires a great design, not cheap templates. Amazingly, it's the little things and small changes that people may not even notice that are the essential elements of a successful website.

Content Management Systems, Do I Need One?

If you plan to make your own changes to the website down the road, versus relying on your web developer, you'll want a CMS to make it easy. And not all CMS systems are easy to use. WordPress in particular is daunting to someone who doesn't use it frequently.

Does a Web Developer Affect The Search Results?

Absolutely! The rank of your website is heavily influenced by the web developers & designers building it! Either the web designer or developer needs to be concerned about SEO (Search Engine Optimization). Great search engine rankings don't happen by accident, so many companies also hire a separate Phoenix SEO company. Of course, with BANG!, we'll take care of that for you, making your life easier and giving you less to worry about. If the web design companies you are talking with aren't bringing up the question of what you want to rank for on Google for your new website, walk away.

Cost of Hiring a Digital Designer

The cost varies based on several factors, including the website's size, whether it's a new build or a revamp, how much custom code you may require, and the expected time commitment. For a precise estimate, schedule a free consultation.

Transform Your Business's Online Presence!

Choose BANG! Web Site Design and experience the difference professional website designers make. We won't just build you a good website; we'll build you a great, professional-looking website that people will compliment you on. Don't settle for less – elevate with the best!


About the Author

Brian Rideout, Chief Pixel Pusher of BANG! Web Site Design is an industry veteran (sounds better than old guy right?) who started building websites in 1996 when dial-up, modems, Netscape, and 640 x 480 resolution monitors with 256 colors were state of the art. We very quickly adopted ColdFusion as our application server. We developed CMS (Content Management Systems) powered sites for our clients so they could update their own websites easily without having to pay a web designer to do so.

Times changed, Google became the dominant search engine, Adobe bought ColdFusion, and we switched to Lucee for our application server, which is an open-source CFML language server. We continued to build websites for small businesses in the Phoenix market. Brian's approach of SEO 1st Design has resulted in many businesses, particularly in the building trades such as contractors and plumbers, as well as law firms, ranking at the top of Google's results which keeps our customers healthy, wealthy, and profitable (you thought I was going to say wise didn't you? Ben Franklin's quote).

We continue to provide website design, website development, hosting, SEO services and digital marketing for Phoenix companies. More information about the company can be found on our About Us page. Click the following link for examples of our award winning website design work.

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