Why DIY SEO Does Not Work for Most Businesses
by Brian Rideout • April 01, 2016
Are you considering DIY SEO for your business? If you’ve read a few articles about SEO online and you think you’ve got what it takes to do it on your own, you should consider the risks of DIY SEO and how it may hurt your business. Here is why DIY SEO doesn’t work for most businesses.
SEO Is Time ConsumingMost of your time should be focused on running your business. If you are having to take time away from the tasks that are vital to the operations of your business so that you can focus on SEO, you are doing a disservice to your business. There are many tasks that need to be performed each day, including monitoring of your site's analytics data, link building, content writing and more that should really be handled by a third-party for the best results.
You may think that you can simply delegate such tasks to your staff. However, this is likely not what you hired them to do. When your team members have to take on unexpected tasks, they may become less productive and possibly disenchanted with working for your business if they find themselves doing things that they weren’t hired to do on a regular basis.
Misinformation About SEO Abounds on the WebIt takes experience to know what works and what doesn't when it comes to SEO. In addition, SEO is always changing, which may mean that you are not following the latest recommended SEO advice if you do not keep up with the industry.
If you are using a few articles that you read about SEO online to define your DIY SEO strategy, chances are that you've got things all wrong. When you aren't sure which sources of information you can rely on, you can end up wasting your time and hurting your rankings in the process.
Creating Relevant Content Is DifficultDo you know how to create relevant content? To create content that will boost your rankings requires that you have an in-depth knowledge of the keywords that potential customers are searching for. This means that you not only have to research relevant keywords for your content, you must also track industry trends and the behavior of your site's visitors to determine what is important. If you are or a staff member is simply writing content on the side while performing other job tasks, there will be little time to perform this research.
In addition, you can not simply take content from other websites to use at your own. Every piece of content that you create for your business must be original.
You'll End Up Taking ShortcutsWith a limited time and staff resources to dedicate to your DIY SEO strategy, it's inevitable that you'll end up taking shortcuts to get things done faster. This can mean skipping over steps that you believed were less important, such as research and using software to create links.
While you may save time initially, you will hurt your rankings or get your website penalized. In the past few years, Google has issued penalties to many websites for spamming. This only proves that you need to do things the right way and hire a professional SEO company.
There Is Too Much Competition for Your IndustryIf you are trying to compete with big name companies for the top results in the search engines, your DIY SEO strategy isn't going to make much of a difference. Your competitors are already using the services of professional SEO companies to compete against you. If you are someone who has just started with DIY, getting ahead of competitors who have more resources is virtually impossible. The only way to successfully compete is to hire an SEO company to assist your business.
In the end, getting the best results from your SEO strategy should be all that matters. For small businesses, using an SEO company to manage your SEO strategy represents the best opportunity to grow your business.
This is a guest post by Brian Hong of Infinitech Designs
Infintech Designs is a New Orleans based SEO & Web Design company. They provide data driven, measurable internet marketing campaigns with trackable results. Brian Hong and his small team of SEO ninjas are dedicated to increasing their client’s search engine visibility, leads, and sales online.