In today's digital age, an effective website is essential for any business to succeed. Moving companies are no exception. The design of a moving company's website needs to be carefully crafted to ensure that potential customers can easily find the information they need and book services with confidence, all while creating a great image for the mover.
Here is a moving company website example we produced for Phoenix based, Just-In Time Moving & Storage
. We'll reference several design elements on this website in this blog post.
Moving companies are essential for many individuals, families, and businesses needing to move. Having a well-designed website is critical for movers to attract new customers and build lasting relationships with existing ones. The design of a website for movers can influence customer engagement and satisfaction. Here are Eight features, components, and design elements that make up an effective website for movers.
- Responsive Design
- Prominent Phone Number
- Chat or Text Option
- Contact Us Link Easily Found
- Social Proof... "Why Should I Choose You?"
- Engaging Content
- FAQ's Answering the Site Visitor's Questions
As of February 22nd, 2023, in the United States, more people are visiting websites with a mobile device, 51.73%, than a computer, 48.27% (data from statcounter.com
). It's critical that your website works as well on a phone as it does on a computer.
Responsive design, a technique used while building mobile-friendly websites, ensures the site works well (responds) on almost any computer or internet-connected device a site visitor might use, including desktop computers, laptops, and mobile phones. A responsive site adjusts its content, layout, and navigation, providing an easily navigated website based on the device used to view the site. This ensures that your website is accessible to visitors on any device, providing them with a good user experience.
An effective, responsive design will also incorporate a modern website feel and style that reflects the professionalism of your brand and encourages people to trust your services.
is also Google's preferred method for website design, as the same URLs are used regardless of the device.
Phone Number Prominently Displayed at the Top of the Site
Depending on your prospective customer's age, time of day, and urgency, they may wish to call you. Don't make this hard for them. Your telephone number should be prominently displayed in the header of your website. Make sure that number is "clickable" allowing them to tap the link to make the call when they are on their phone.
Note the phone number at the top where it can't be missed.
Contact Us In the Header and at the Bottom of Pages as a Call to Action
After hours or if your future customer prefers email, a contact form that they enter their information into and submit the form is standard practice. Don't bury or hide your link though. Our preferred method is to place the Contact Us, Free Moving Quote, or other CTA (Call to Action) in the site's header below the phone number. This makes it easy to find, increasing site conversions.
Chat or Text Option
For those "I Need Help Right Now!" visitors, giving them the ability to chat online with a customer service rep or text with one is another option. The younger generation especially will take advantage of this option.
Including this feature increases engagement and moving quote requests.
Social Proof: Badges & Reviews on the Site
When browsing for services online, it's important to make the customer feel confident they are making a good choice hiring you. This is most easily done by having "Badges" from places like the BBB, and showing your great reviews from sites like Google, Facebook, and Yelp.
Go one step further and have actual reviews from past clients with their photos or video and the text from their reviews. This goes a long way toward making you trustworthy in the prospect's mind.
Placing links to social media accounts on the site also helps reinforce that you are transparent and welcome customer comments.
Engaging & Appropriate Content
Potential customers won't spend time on a boring, ugly website. A well-designed moving company website provides local content with important information about the area. Additional content, including a graphical image, photos & videos, all provide topics of interest to keep a visitor reading and engaged.
FAQ's About Hiring A Mover... i.e. Answering the Site Visitor's Questions
Remember, visitors to your website have a question they want the answer to. Questions can be as simple as your phone number if they already know who they want to hire or as complex as "Will you do the packing for me?" and other moving company services. The more questions you can answer positively, the more likely they'll choose you for their needs. Those FAQ's also help with your Google Rankings.
SEO... If You Aren't in the Top 10 of Google's Search Results, Your Odds of Getting a New Customer Fall Dramatically
At BANG!, we use an SEO 1st philosophy of website design. Don't design 1st and then try to add SEO on top, bake SEO in as you build the site. We start a project with keyword research to learn exactly how your customer searches, then structure the website and write the copy to be found for those phrases. That's why our clients consistently rank high in search results.
A good moving company website should have clean source code and images optimized to load quickly. These not only help with your search rankings but it prevents a user's attention from wandering or hitting the back button while your site slowly loads.
Your Website Is The Primary Sales Funnel For Your Moving Company
Your website is a critical tool for generating sales for your moving business. As such, it should be designed and constructed to draw in users and guide them through booking your services. To do this effectively, you need to consider how people will use your website when looking for a mover. Features such as an easy-to-navigate pricing page, testimonials from satisfied clients, and helpful animations or videos can all help to increase conversions. By ensuring that your website is designed to be an effective sales funnel, you can ensure that more prospects get in touch with you and become loyal customers.
Custom Website Design
When designing a website for movers, it's important to create a custom website design
that reflects the company look, brand and services you offer.
You only have a few seconds to make a lasting impression on visitors viewing your website. Great website design captures a visitor's attention immediately. As they say, you only have one chance to make a first impression. If a potential customer loses interest in your site in the first three seconds, they won't stay, and won't be back. They've moved on to another, more engaging site that offers the same services.
A website designer should collaborate with you to develop a website using your color scheme that accurately reflects your brand and values. Using a unique, modern brand-specific design, is just one of the ways you can help set your business apart from the competition.
Your website should be designed with the users experience in mind, creating a user-friendly interface allowing customers to easily find the information they need. It should be optimized for search engines (SEO/Search Engine Optimization
), so your website ranks at the top of Google's search engine results.
Designing a website for a moving company is an opportunity to increase brand recognition and showcase expertise. The design of the site should capture the essence of the brand and reflect its values, mission, and services. The website should include elements such as a logo design, color scheme, typography, and imagery that communicate the right message. Features such as customer testimonials or reviews can be used to showcase your reputation. By creating a visually appealing website that emphasizes brand identity, you can make a memorable impression on visitors and create more interest in your business, and potential clients will start recognizing your company by the logo design.
When designing a website for a mover, it’s important to consider the type of pages that will be included on the site. Common ones include:
- Information about the company and its mission.
- This page outlines the different types of moving services offered.
- Page with a form for customer inquiries and contact information.
Testimonials or Reviews
- This page showcases positive customer feedback.
- Depending on the size and scope of the company, it could be beneficial to have an online payment portal to collect deposits.
Considering these various elements beforehand ensures that your moving company website design is comprehensive and effective.
A well-designed website that has engaging content and ease of navigation is a site that will have repeat business.
Search results are an important part of any website design, especially for movers. A well-designed website should also feature prominent calls to action, such as a “Book Now” or "Request A Quote" button so that customers can take the next step in the process. Make sure the website loads quickly and is optimized for mobile devices. These features can help ensure your site provides your customers an intuitive and enjoyable experience.
When it comes to designing a moving company’s website, you need the expertise that BANG! Web Site Design offers. We're the one source where you can get the whole package; Website design and SEO
to make your site pop! Fill out our contact form with detailed information to request a free quote
Why You Should Work With BANG! Web Site Design
At BANG! Web Site Design, our company builds high-impact, effective websites, and together, our hard work will increase company sales for your movers and help you stand out from the competition. We specialize in creating highly-customizable websites tailored to your exact needs. Our experienced team of web designers and developers can create a website that looks professional and works seamlessly on all devices. Our team is always available to provide assistance and answer any questions you may have along the way. Contact us
today to learn how we can help create the perfect website for your growing moving company.