Local Search Matters!

by Brian Rideout • February 16, 2015

Recently we helped several clients correct their addresses and phone numbers on several of their listings for local search. Local search listings provide geographic based search results. These listings include Google, Yahoo, Bing!, Yellow Book, Yelp, Manta, SuperPages, Facebook and Google+ among others. Altogether we can manage your listings on 80+ sites and directories.

Search Engine Land conducted a survey of consumers and the results showed that 85% of consumers use the Internet to find local businesses. 16% of consumers performed searches looking for local businesses every week!
Unfortunately many Businesses don’t realize that they can take control of their listings and even though it’s often times not the easiest process, it’s well worth the effort. If you can just imagine the result of displaying an incorrect phone number on your website, the same can occur with your local listings, the loss of a potential sale. If your business has been at more than 1 address in the last 10-15 years, there is probably some incorrect information about your location floating around on the Internet somewhere!
Take a moment and search your business to see how your local listings stack up, or just ask us and we'll run a report for you. Pay careful attention to make sure all of the listings are exactly the same, and correct. Conflicting listings confuse customers and may even reduce your Google search rankings. If you’re not happy with what you see contact us to learn more about our local listing package. Below is a screen shot of the report for our Phoenix location.
 
Local Listings Report Sample

About the Author


Brian Rideout, Chief Pixel Pusher of BANG! Web Site Design is an industry veteran (sounds better than old guy right?) who started building websites in 1996 when dial-up, modems, Netscape and 640 x 480 resolution monitors with 256 colors were state of the art. We very quickly adopted ColdFusion as our application server and developed CMS (Content Management Systems) powered sites for our clients so they could update their own websites easily without having to pay a web designer to do so.

We stumbled into SEO by "accident" when we got a client ranked #2 on Yahoo (remember this was the 90's) for an extremely competitive keyword phrase and they sold out of all the product they had. With a little reverse engineering we learned what Yahoo was looking for and applied our new found SEO experience to other clients and then to Google... which was a tougher nut to crack by the way.

Times changed, Google became the dominant search engine, Adobe bought ColdFusion and we switched to Lucee for our application server which is an open source CFML language server, and we continued to build websites for small business's in the Phoenix market. Brian's approach of SEO 1st Design has resulted in many businesses, particularly in the building trades such as contractors and plumbers, as well as law firms, to rank at the top of Google's results which keeps our customers happy, healthy, and profitable (you thought I was going to say wise didn't you?).

We continue to provide website design, website development, hosting, SEO services and digital marketing for Phoenix companies. More information about the company can be found on our About Us page. Click the following link for examples of our award winning website design work.
 

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