Experience has taught us to avoid overusing keywords. One SEO client recently saw a massive drop in keyword rankings because of keyword stuffing & repetition in headlines.
Hiring a Phoenix SEO Company? 5 Things to Look For
Most business owners want to see their business grow to the next level and have their brand awareness increase significantly. Getting your business featured at the top of Google’s search results is certainly one of the best ways to do that. With online visibility playing a huge role in the success or failure of most businesses, it is important for you to stay on top of your digital marketing efforts.
However, you may not have the time, knowledge or resources to conduct a search engine optimization (SEO) campaign and improve your visibility on the major search engines (Google especially).
If you find yourself in this position, then hiring a Phoenix SEO company is definitely something you should consider. Search engine rankings are incredibly fluid, and most businesses will notice an upward or downward spike in search traffic after a major Google algorithm update.
An SEO company will know how to tweak your digital marketing strategy after an algorithm update and apply the latest SEO trends and strategies that will benefit your website the most.
When choosing a Phoenix SEO company, you must protect your business by conducting a lot of research and asking the right questions. There are many SEO companies in the world that lack transparency, perform shady black-hat SEO services and produce less than desirable results. It is also common to outsource work to India, Russia or the Philippines where labor is cheap, though their grasp of the English language usually leaves a lot to be desired. If someone is offering SEO at prices to good to be true, count on the work being performed elsewhere.
These companies will do the bare minimum to keep you as a client, resulting in you wasting thousands of dollars that you could have put to better use elsewhere. Worse yet some of their practices may actually hurt your rankings and even result in a Google penalty on your domain.
Read below to discover why your business absolutely needs Phoenix SEO services and what you should look for when hiring an SEO company.
Top 10 Reasons Why Your Business Needs SEODid you know that almost a third of people in the United States search for local businesses online on a daily basis? This is a staggering statistic and one that should cause you to re-examine your business’s internet marketing efforts.
If your website does not have a solid SEO strategy, then you will lose a lot of potential business to competitors who do take search engine rankings seriously.
Here are the top 10 reasons why your business needs SEO to thrive in today’s online ecosystem.
- SEO can help you improve your conversion rate
- Writing content using SEO best practices can build your credibility and authority online
- SEO can increase customer trust in your brand
- SEO can help you outperform your competitors and get a larger share of the market
- SEO can drastically improve the user experience on your website
- SEO can help you better understand what your target audience wants
- You can incorporate SEO into other marketing strategies for increased results
- SEO can improve your organic search results, helping motivated buyers find your website
- SEO is a cost-effective way to increase sales and leads
- Quality SEO gives your business 24/7/365 promotion
Five things to Look for When Choosing the Right SEO Company for Your Phoenix BusinessLike we mentioned above, the internet is full of SEO scammers and fake consultancy companies that would love nothing more than to take your money. They will engage in black-hat SEO tactics and send your search results going in the wrong direction, even though the reports they give you show the exact opposite.
Here are the qualities you should look for when choosing the right SEO company for your business.
#1 - Industry ExperienceWhen you form a business relationship with another company, you expect the people you work with to have a certain level of expertise in their field. The same logic applies when hiring an SEO company. The business you hire to manage your website’s SEO should have years of experience in the industry and have the necessary knowledge and expertise to help you stay on top of the latest SEO trends and developments.
While there are plenty of amazing SEO startups, you will have a higher chance of success with a company that has been around for years and successfully managed SEO campaigns for clients across multiple sectors. At the very least, you should conduct a basic background check and find out when the company was registered and how long its employees have worked in the SEO industry. At BANG!, we’ve been providing SEO services since 1998, and yes, that’s before Google existed.
#2 - Sets Realistic ExpectationsIf an SEO company promises you something that sounds too good to be true, then it probably is. Many SEO agencies try to win over clients by making ridiculous promises like getting them to the top of the search results in less than six months.
The truth is that no SEO company can guarantee you the top Google rankings. There are simply too many variables outside of their control, including Google’s search algorithm that regularly changes throughout the year.
The best you can hope for is for an SEO company to set realistic expectations and use its experience, knowledge and resources to create a custom-made campaign for your website. This will give your business the best chance of achieving real, measurable results over the long term.
Remember, SEO is a marathon, not a sprint.
#3 - Successful Case StudiesWhen searching for an SEO company, it is often difficult to distinguish between those who really know SEO and the scammers. Anyone can make a good-looking website and claim to have the best methods for cracking the Google search algorithm.
Before hiring an SEO company, you should ask if the company has any successful case studies for you to review. If an SEO agency is willing to show you examples of its SEO results and website design portfolio, then you can make an informed decision about whether its digital marketing services will benefit your business.
In addition to case studies, you should also do a quick Google search to see whether an SEO company has a substantial amount of positive client reviews. A company with few positive reviews or too many negative reviews should send up a red flag and inspire you to interview other SEO companies for the job.
As an example, here's the results we achieve for one client within just a few short months...
#4 - Innovative SEO StrategiesMany SEO companies use the same SEO techniques and collect data from the same SEO tools as their competitors. While it is important to apply the best practices for local SEO, an SEO company should also create a custom SEO strategy that takes into account the particular strengths of your business’s brand.
How can you expect to get to the top of the Google search results if your SEO campaign mirrors the campaigns of other more established brands? Your digital marketing strategy must highlight what makes your business unique to gain a competitive edge and attract a bigger audience online.
Additionally, the SEO company you hire should build a comprehensive internet marketing campaign that focuses on each aspect of SEO. Many SEO pros lack innovation and focus on only one aspect of SEO, such as content creation or link building.
While these services are important, an experienced SEO company should remember to prioritize creating an enjoyable user experience and fixing technical issues like page speed or load time. These services are often forgotten about and can make a huge difference when competing in a busy online marketplace. Having your SEO Company, ALSO be your Web Designer has advantages.
Google’s recent Core Web Vitals Update took many by surprise and only 96% of websites pass their test. We are proud to say the sites we are building today pass with flying colors, that color would be green of course.
#5 - Transparent SEO ReportingIt is an SEO company’s job to convince clients to buy its SEO services. This is often a difficult task because many SEO services do not produce tangible results for at least 6-12 months. Clients often want instantaneous results and get frustrated when they hear about long-term SEO planning.
However, as the client, you deserve to have an agreement with your SEO team that outlines specific milestones and target goals. At BANG!, you will receive monthly SEO reports that show progress and provide complete transparency as to the SEO tasks performed during the month with goals for the upcoming month.
You should never cross your fingers and hope that an SEO company will give you the results it has promised. An experienced SEO company should have no problem establishing open lines of communication and should see the value in giving you regular status updates about your SEO campaign.
If an SEO company is hesitant to provide you with transparent SEO reporting, then you should take your business elsewhere. As the client, you deserve to work with a Phoenix web design company that values honest, direct communication and has a history of delivering on its promises.
Here's one more example of the results we achieved for a Phoenix Flooring Company...
Hire an SEO Company That Delivers Real ResultsBecause SEO is an industry where changes can occur at a moment’s notice, you need an SEO company that offers a comprehensive, dynamic and flexible approach to its digital marketing campaigns. At BANG! Web Site Design, we value continuing education and always stay up-to-date on the latest SEO developments and trends. We recently attended a 3-day event that focused exclusively on local SEO tactics which will help our clients show up in the local pack, those 3 listings at the top of the results when a search query has a geographic component to it. We've literally moved clients from page 10 to page 1 in days utilizing advanced SEO tactics for GMB (Google My Business) listings.
Our SEO team will take those real-world best practices and create a custom SEO campaign that increases your website’s authority and trustworthiness in Google’s eyes. We will work hard to differentiate your brand from your closest competitors and increase your customer conversion rate.
Does working with an SEO company that delivers real results sound like a breath of fresh air? Give us a call today at 602-427-5626 or schedule an initial consultation here. We are happy to provide more information about the cost of our SEO and web design services.
BANG! Web Site Design serves clients across the nation from our four office locations. Contact us today to learn how to increase your online visibility, improve your business’s revenue and use the power of the internet to grow your company.
About the Author
Brian Rideout, Chief Pixel Pusher of BANG! Web Site Design is an industry veteran (sounds better than old guy right?) who started building websites in 1996 when dial-up, modems, Netscape and 640 x 480 resolution monitors with 256 colors were state of the art. We very quickly adopted ColdFusion as our application server and developed CMS (Content Management Systems) powered sites for our clients so they could update their own websites easily without having to pay a web designer to do so.
We stumbled into SEO by "accident" when we got a client ranked #2 on Yahoo (remember this was the 90's) for an extremely competitive keyword phrase and they sold out of all the product they had. With a little reverse engineering we learned what Yahoo was looking for and applied our new found SEO experience to other clients and then to Google... which was a tougher nut to crack by the way.
Times changed, Google became the dominant search engine, Adobe bought ColdFusion and we switched to Lucee for our application server which is an open source CFML language server, and we continued to build websites for small business's in the Phoenix market. Brian's approach of SEO 1st Design has resulted in many businesses, particularly in the building trades such as contractors and plumbers, as well as law firms, to rank at the top of Google's results which keeps our customers happy, healthy, and profitable (you thought I was going to say wise didn't you?).
We continue to provide website design, website development, hosting, SEO services and digital marketing for Phoenix companies. More information about the company can be found on our About Us page. Click the following link for examples of our award winning website design work.