Google: Get mobile friendly by 4-21-15 or else!

by Brian Rideout • March 05, 2015

Google has announced that starting April 21st, 2015 if your site doesn't meet their criteria for mobile friendly usability, it will "Significantly impact your search results". While they never come out and say what "significantly impact" means, our assumption is that they will put all of the sites that rank well for the keyword phrase, that ARE mobile friendly, ahead of yours. 

Sometime ago they announced that they were tagging mobile friendly sites and highlighting them in the search results. It looked something like this...

It's too soon to tell, but I suspect that this indicator may go away and Google will simply position Mobile-friendly sites, at the top of the results.

Google is currently sending a message like the one below to webmasters who have registered their site through the Google Wembaster Tools site...

To: webmaster of  Google systems have tested all of your pages from your site and found that 100% of them have critical mobile usability errors. The errors on these 108 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.


So, if you don't currently have a mobile-friendly site, what should you do? Our advice is simple, redesign your site NOW, and use responsive web design to do it. Here's a whole page on what responsive web design is, and another page here, of some of our favorite sites we've used responsive mobile design on.

All I can say about Google's decision is, I told you so. This has been coming for some time and we've been standing on our soap box saying redesign using responsive now.

About the Author

Brian Rideout, Chief Pixel Pusher of BANG! Web Site Design is an industry veteran (sounds better than old guy right?) who started building websites in 1996 when dial-up, modems, Netscape and 640 x 480 resolution monitors with 256 colors were state of the art. We very quickly adopted ColdFusion as our application server and developed CMS (Content Management Systems) powered sites for our clients so they could update their own websites easily without having to pay a web designer to do so.

We stumbled into SEO by "accident" when we got a client ranked #2 on Yahoo (remember this was the 90's) for an extremely competitive keyword phrase and they sold out of all the product they had. With a little reverse engineering we learned what Yahoo was looking for and applied our new found SEO experience to other clients and then to Google... which was a tougher nut to crack by the way.

Times changed, Google became the dominant search engine, Adobe bought ColdFusion and we switched to Lucee for our application server which is an open source CFML language server, and we continued to build websites for small business's in the Phoenix market. Brian's approach of SEO 1st Design has resulted in many businesses, particularly in the building trades such as contractors and plumbers, as well as law firms, to rank at the top of Google's results which keeps our customers happy, healthy, and profitable (you thought I was going to say wise didn't you?).

We continue to provide website design, website development, hosting, SEO services and digital marketing for Phoenix companies. More information about the company can be found on our About Us page. Click the following link for examples of our award winning website design work.

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