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Drivers... Start Your Website!

by Brian Rideout • May 18, 2015
Indy CarOnce again, it is that time of year. The 99th running of the Indianapolis 500 will be held on May 24, 2015. Everyone, at one point or another in his or her life, has watched - at least part of - this race.  What have you noticed? Typically, most of the cars run together in a pack, battling it out for fourth or fifth place, while a few cars pull ahead. The lead cars often outpace and outdistance the pack, and one car outraces them all to find its way into the Winner's Circle. 

The race to get your website to rank on the first page of the SERP's (Search Engine Results Pages) for your particular keyword phrases is very much the same process. There are literally thousands of websites out there that are competing in the pack, watching a few websites pull ahead to find their way to the first page. So here's a question: Are you watching from the pack, or does your website outperform the competition?

In Indy-Car racing, the margin of victory is often measured in fractions of seconds. For your website, the margin of victory is measured in two ways by the search engines. First, the quality of what we call "on-page data." The search engines evaluate your website, in a number of critical areas, the most important are:
 
  1. How relevant is the content on your website to the keywords or keyword phrases for which you are trying to rank?
  2. Is your web site set up in such a way that it makes it easier for the search engines to see it?
  3. How often do you update and add to your websites content?

The second area the search engines look at we call "off-page data." The search engines evaluate your website to see if it has links from other websites, and if it does, are these links from relevant, high quality websites.

SEO (Search Engine Optimization) is the process we use to help your website rank better in the SERP's than your competition. Only by using SEO the right way, will your website race up the search engine results pages, and drive that highly coveted web traffic to your website. SEO has acquired a bad reputation over the years, and for good reason. Many SEO companies out there do not really understand what they are doing or why. These companies can cause more harm than good for your website search rankings. We are experts at helping your website edge-out your competition, after all we've been running in this race for 19 years. Here's how we do it: 

On-Page SEO:

Winning an Indy car race in a poorly designed car is simply not going to happen. Getting to the top, and staying on top of the SERP's in a poorly designed website is not going to happen either. Step one in creating a solid online presence is having a well-designed website, a website created by experienced professionals who understand how various on-page design elements affect the way search engines index and rank your website. This will ensure that your website and online marketing campaign has a solid foundation. If BANG! Web Site Design in Phoenix, AZ built your website for you, then this element is already complete for you. If we did not build your website, then you should have us take a look at it and provide you with an evaluation and recommendations to maximize your website's effectiveness and ranking. 

Off-Page SEO:

Off-page SEO is like putting high octane racing fuel in your website, while everyone else is running on generic, low-octane pump gas. It is the fuel that will push your website out in front of the competition, and get your website the traffic it deserves. The SEO experts at BANG! Web Site Design will do several things that will increase your website's ability to rank well: a) We will analyze all of your website's links to and from other sites, and make suggestions on which to remove, based on the quality and relevancy of those links. b) We will reach out to acquire new links with other high quality, highly relevant websites. c) We will create high quality, highly relevant content, and place it on other websites like YouTube, creating direct links that will boost your site's value to the search engines, and improve your overall search engine ranking.

If you are tired of your website just being in the pack, always drafting, never leading, then it is time to turbo-charge your website. The SEO experts at BANG! Web Site Design can help you design a great running website, and then provide you with the high octane fuel you need to reach the top of the search engine results pages and into the Winner's Circle. Give your website and your business a competitive advantage by hiring the BANG! Web Site Design team today. Call us at 602-427-5626, ext 1 for sales or Contact Us here. Or for more information on SEO, visit our Phoenix Search Engine Optimzation page.
 

About the Author

Brian Rideout is the Chief Pixel Pusher of BANG! Web Site Design. A veteran in the industry (sounds better than saying he's old) he's been helping businesses succeed in the game of Internet Marketing since 1996.