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5 Tips on How to Hire a Phoenix Web Developer
by
BANG! Website Design • August 07, 2015
After 25 years of designing and developing websites, along with SEO services, we have learned to tell the difference between a business owner serious about their website and those that are looking to get by as cheaply as possible. Here's five things to remember when you are ready to get serious and make your website a lead generation machine instead of something printed on your business card because "you are supposed to have one".
- Please do not start the conversation with "How much...". That question is meaningless without knowing what we are building, who your target visitor is, and what your goals and expectations are. Analysis of your online competition is also going to be required before we will know how difficult ranking your site at the top of the search results will be. In the Phoenix market, most every keyword phrase is competitive, there is lots of competition to be on the 1st page of Google's search results.
- Know before you call what you want a website for. Validation, Lead Generation, or Transaction/e-Commerce are all acceptable answers. See last weeks blog post, Why Do You Want A Website? for details.
- Have clear and obtainable goals for the website in mind. Some examples...
- Validation Sites: "I want my website visitors to have a favorable impression of my company and understand my capabilities after visiting the site."
This is the least expensive type of site and doesn't include the usual SEO research we perform for a website to rank well.
- Lead Generation Sites: "I want eight website visitors per month to request a quote for our services or products."
This is typical of the sites we create. We'll do keyword research before we develop the site, create content that supports those keyword phrases, and then structure the site to be found. Generally we'll start a monthly SEO campaign shortly after the site launches.
- E-commerce or Transactional Sites: "Reach $25,000 per month in sales by the end of the year."
Concrete goals, assuming they are realistic give us both a target to shoot for.
- Validation Sites: "I want my website visitors to have a favorable impression of my company and understand my capabilities after visiting the site."
- Realize that for a website to be successful, in most cases, it will require a healthy dose of SEO (Search Engine Optimization) to obtain those goals. Building the website is only step one. Generating traffic to the site is step two. Either through SEO and natural or organic results or through other traffic driving methods such as Google Ads.
- Know that like most things in life, you get what you pay for. You do not win auto races by showing up to the track in the cheapest car. When your competitors are spending several thousands of dollars on their website development, don't kid yourself into thinking you are going to compete by paying $999. It's not going to happen. Don't forget your competitors have what could by now be decades of a head start on you.
