5 Tips on How to Hire a Phoenix Web Developer
by Brian Rideout • August 07, 2015
After nearly 20 years of developing websites, we have learned to tell the difference between a business owner serious about their website and those that are looking to get by as cheaply as possible. Here's five things to remember when you are ready to get serious.
- Please do not start the conversation with "How much...". That question is meaningless without knowing what we are building, who your target visitor is, and what your goals and expectations are. Analysis of your on-line competition is also going to be required before we will know how difficult ranking your site at the top of the search results will be. In Phoenix, most keyword phrases are competitive, there is lots of competition.
- Know what your website is for. Validation, Lead Generation, or Transaction/e-Commerce. See last weeks blog post, Why Do You Want A Website? for details.
- Have clear and obtainable goals in mind. Some examples...
- Validation Sites: I want my website visitors to have a favorable impression of my company and understand my capabilities after visiting the site.
- Lead Generation Sites: I want eight website visitors per month to request a quote for our services or products.
- E-commerce Sites: Reach $25,000 per month in sales by the end of the year
- Realize that to be successful in most cases it will require a healthy dose of SEO (Search Engine Optimization) to obtain those goals. Building the website is only step one. Generating traffic to the site is step two. Either through SEO and natural or organic results or through other traffic driving methods such as Google AdWords.
- Know that like most things in life, you get what you pay for. You do not win auto races by showing up to the track in the cheapest car. When your competitors are spending tens of thousands of dollars on their website, do not think you are going to compete by paying $999. It's not going to happen.