SEO Results Case Study
A "Reverse" Case Study results in a Reversal of Fortune
What is a reverse case study you may ask? It's what happens when a company leaves BANG! and has a "reversal of fortune" at least when it comes to search ranking results.
Our solution: Keyword research and a proven success formula for top rankings on Google, often #1 in the results.
Client's Decision: A new marketing director came on-board with one of our client's and they immediately insisted that we switch to WordPress and change the look and structure of the site we had recently built. We explained that we did not use WordPress and that it is primarily a blogging platform that has been repurposed for website development. We do not recommend that as a solution for a variety of reasons. The Client unfortunately decided that we were way off base and took the site elsewhere (where they did use WordPress).
Results: We worked to obtain great rankings for the client and they appeared on page #1 of Google. After the platform change the sites rankings pretty quickly suffered as it went from page 1 to 2 and eventually to the bottom of page 3 (by the way when is the last time you looked on page 3 when searching for something?). Additionally all of the work that we had accomplished from an SEO (Search Engine Optimization) perspective was completely tossed out the window during the redesign when they failed to redirect or even display a "friendly" 404 message to site visitors. Even today as years have passed they have never implemented a custom 404 message and they continue to display the generic 404 message shown below.
Obviously, the message that we want to share here is that we do have the knowledge and experience to build successful websites and there are valid reasons for each and every decision we make regarding a website. After all, with over 18 years of experience we have learned a thing or two along the way. So when you are ready for a website that provides results for your business we recommend seeking a professional rather than a self-proclaimed expert.
For more details on our Phoenix SEO services, click here.
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