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Website Redesigns

How is it that as consumers we instinctively know when to buy a new car, but as business owners we aren’t quite sure if we need a website redesign? In both instances paying attention to the changes in technology should play a large role in our decision making, after all who doesn’t consider improved safety features, advanced fuel efficiency and enhanced communication gadgets when selecting a new car?

A New Car! or Website Redesign

We instinctively know when to buy a new car, what are your instincts telling you about a website redesign?

At BANG! we understand that there are no hard & fast rules for knowing how often to redesign your website, however, we have compiled a list of questions that may help you determine if a website redesign is the right move for your business.

  • Is your site generating leads (lead generation sites) or closing sales (eCommerce sites)?
  • How well does it rank on search engines for your critical keyword phrases?
  • Does your site make your company look new and progressive, or does it say old and out of date?
  • Is your site optimized for mobile devices such as smartphones and tablets?
  • Are visitors able to easily navigate your site to find exactly what they are looking for?
  • Has your site been upgraded to current Web standards within the last two years?

If you can’t answer YES! to these questions, it’s time for a Web site redesign by BANG!. Since 1996 we have been redesigning websites and we also host them right here in Phoenix. The list above is just a few of the benefits a website redesign offers.

A Website Redesign Presents Additional Challenges

From the typical concerns of the new design for your site, to ease of navigation and of course search engine optimization, a redesign presents additional challenges. For example, how will your redesigned site handle customers who have a bookmark for your site? What will search engines see when they return to index your site again?

If it’s handled wrong, both will receive the business destroying 404 Error Page...

Web Site Redesign - Unintended results can occur...

If your website visitors were to receive a 404 error page when they try to load a bookmarked page, do you think they would use Google to find more information? Not likely! At BANG! we don’t  treat precious website visitors that way. Instead we seamlessly redirect visitors to the correct new page.

Search engines should receive a 301 redirect that tells them the page has been permanently moved and provides them a path to the new page to index. This passes accumulated page rank and passes it to the new page. If all else fails, a custom 404 page that lets the site visitor know they didn’t do anything wrong and provides a clear navigation path to what they are looking for should be provided. Are these redirects and 404 pages easy? Yes! More often than not though during a website redesign process, the Web designer drops the ball and leaves your prospects and customers high and dry.

Don’t let Amateur Web designers handle your website redesign, leave it to the professional Web designers at BANG!. From small businesses to large, Attorneys to Caterers, Contractors to Schools we deliver Measurable Results... Guaranteed! Click here to get the process started!

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Client Benefits From Seach Engine Optimization

  • "My Web presence is AWESOME

    Just had to let you know. This past week I have received 2 requests I never would have thought possible.

    1. Someone from Boston found me on the web and wants me to do some monogramming for her on pillows.
    2. Someone serving in the middle East contacted me.  She'll be home just before Halloween and wants me to do some lettering on her costume for her.  She lives here in Tampa. This was just too cool! 

    Thank you so much.  Your strategy for writing the pages really works!!!!

    PS  I'm also receiving regularly requests from the local area, but these 2 were too much for me.

    PSS Just got another inquiry from Minnesota!

    You worked efficiently, quickly and responded to all my questions. I was especially concerned about loading up product on my store and being able to maintain the site myself. The administrative part of the site is very user friendly. Again, my questions were answered immediately – and correctly." - Sue Urbach, Embroidered Pelican

    Web site design for Embroidered Pelican

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