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SEO Results Case Study

A "Reverse" Case Study results in a Reversal of Fortune

What is a reverse case study you may ask? It's what happens when a company leaves BANG! and has a "reversal of fortune" at least when it comes to search ranking results.

Our solution: Keyword research and a proven success formula for top rankings on Google, often #1 in the results.

Client's Decision: A new marketing director came on-board with one of our client's and they immediately insisted that we switch to WordPress and change the look and structure of the site we had recently built. We explained that we did not use WordPress and that it is primarily a blogging platform that has been repurposed for website development. We do not recommend that as a solution for a variety of reasons. The Client unfortunately decided that we were way off base and took the site elsewhere (where they did use WordPress).

Results: We worked to obtain great rankings for the client and they appeared on page #1 of Google. After the platform change the sites rankings pretty quickly suffered as it went from page 1 to 2 and eventually to the bottom of page 3 (by the way when is the last time you looked on page 3 when searching for something?). Additionally all of the work that we had accomplished from an SEO (Search Engine Optimization) perspective was completely tossed out the window during the redesign when they failed to redirect or even display a "friendly" 404 message to site visitors. Even today as years have passed they have never implemented a custom 404 message and they continue to display the generic 404 message shown below.

404 Error Message

Obviously, the message that we want to share here is that we do have the knowledge and experience to build successful websites and there are valid reasons for each and every decision we make regarding a website. After all, with over 18 years of experience we have learned a thing or two along the way. So when you are ready for a website that provides results for your business we recommend seeking a professional rather than a self-proclaimed expert.

For more details on our Phoenix SEO services, click here.

Are you ready for a professional to build a website that gets results? Contact BANG! for Web Sites With IMPACT! Measurable Results Guaranteed!
 

 

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Our website is SPECTACULAR!

  • Our website is now up and we must say that it is SPECTACULAR! The site is very modern, easy to navigate, user and mobile device friendly and more than we could ever want. The amazing part is during the first week our site went live, we actually had a prospect contact us. This is the first time in more than 3 years of having our old site! WOW! Impressive!

    I must say that BANG! Web Site Design delivers on their promises and then some. The old adage, you get what you pay for is relevant in our case. If you don't believe me, check out our site QuantumWorldWideInc.com
    You will see what a thorough and professional job that they did.

    Phoenix Web Design by BANG!

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